It’d be pretty easy to conjure up a list of reasons why the new Ram 1500 Rebel is a Ford F-150 Raptor “wannabe.” Yes, they are both “Factory Modified Off-Road” versions of the respective company’s half ton offerings; but each carry their own benefits for different types of customers. Plus, if the Rebel really wanted to be just like the Raptor, there wouldn’t be a V8 option.

More important than the lack of cross-hairs, or the addition of a honeycomb backed mustache shaped grille opening is the Rebel’s front bumper. The fog light embedded upturned ends of the black powder coated front bumper give this truck an improved approach angle, and a distinctive look. The tow hooks and replaceable skid plate add function to the form of the bumper. It also gives everyone else a better view of the 33 inch Toyos.

The Toyo tires can also be seen clearly from the rear of the truck, if you can take your eyes off of the tailgate that is. The embossment is reminiscent of the stamped tailgates of the first generation Ram Trucks, and make me rue the day I sold my 87 RamCharger.  The new truck also borrows its fender flares from big brother Power Wagon, as well as the Ram Sport’s hood.

Unlike the Raptor, the Rebel will have a V8 option in addition to a V6.  Yes I know that the Raptor’s new twin turbo 6 is likely to surpass the 395 horsepower of the HEMI, but a V8 is a still a V8.  The interior of the Rebel gets custom seats, red accents, Rebel badging, all weather floor mats, and a really big knob to control the 8 speed transmission.

With the optional tonneau cover, RamBoxes, and the HEMI of course – the Rebel could easily be a fun adventure truck for those that do not want to pony up the coin for a PowerWagon.

The Rebel is not a Raptor-esk pre runner, or a true off road truck like the PowerWagon, but more like the Trailhawk version of the Ram 1500; added ground clearance, beefier tires, skid plates, and tow hooks.  All in all, its a really nice looking package that I’m sure will sell like gang busters.