Brand Loyalty and my 2012 Jeep Patriot

It’s hard to deny that I am a devoted Jeep enthusiast. I drove my 1997 Wrangler every day for almost 5 years before purchasing a 2012 Jeep Patriot (4X4, 5 speed) in February of 2012, to take over daily driving duties. Overall I’ve been pretty satisfied with the Patriot; it’s a comfortable, capable, daily driver. It’s performed well in winter weather, and light off road situations. Despite being the opposite of the “get new people interested in the brand” target buyer – it fits my needs perfectly. Now a year into ownership, I figured it was time for a recap.

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